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Here comes the first bridal collection from H&M

Here comes the first bridal collection from H&M

First foray

Text: Georgie Bradley


Image: Supplied

H&M are now walking down the bridal aisle now...

Swedish giant H&M have expanded to bridal – starting off with a Spring 2019 collection. We can expect the following from the super affordable line: lace bustiers, bodysuits, traditional garters and a satin robe, which comes in a colour palette of ivory, white, navy blue and black. 

According to The Fashion Network, "The bridal collection itself was inspired by vintage styles, but features modern interpretations such as a two-piece top and skirt set, and an off-the-shoulder lace top with a full-skirted satin bottom. There are also more traditional long-sleeved lace and chiffon gowns, and a romantic sleeveless lace shift dress." 

Other brands are cashing in on the current bridal wave. Stella McCartney, & Other Stories as well as Kim Kardashian-West have all expanded to "something new" in their brand offerings. 

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