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Macy's Inc taps Heidi Klum as new ambassador for 30th anniversary

Macy's Inc taps Heidi Klum as new ambassador for 30th anniversary

Supermodel spokeswoman


Celebrating 30 years of its INC International Concepts brand, Macy’s has snapped up supermodel Heidi Klum and Gabriel Aubry as the face of its 2015 campaign

With the multimedia campaign set to break next month in March books as well as February billboards and Macy's in-store displays and digital platforms, Heidi Klum – the former INC model – is the department store's new 30th anniversary ambassador.

"Heidi Klum is the ideal spokesperson for '30 Years of INC'", says Nancy Slavin, senior vice president of marketing for Macy's Private Brands. Posing alongside Gabriel Aubry, Klum told WWD, "Thirty years is a big deal. It's a very long time for any company, really, so I'm excited they brought me back for it," as she first worked with the retail company 15 years ago. 

Take a look at some behind-the-scenes images from the shot with Klum and Aubry below:

Heidi Klum Macys story

Heidi Klum Macys story

Heidi Klum Macys story

Heidi Klum Macys story

Heidi Klum Macys story

Heidi Klum Macys story

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