Harrods pops up in Doha

Harrods pops up in Doha

One of the world's most desirable shopping experiences

Text: Chloe Allan

Image: Harrods

Doha is the latest city to open its doors to the exclusive international Harrods pop-up series...

Doha, Qatar, has just welcomed the newest edition to the Harrods Village pop-up series. Located in Doha's Katrura Cultural Village, this exclusive concept is the fourth edition of this project, which is  designed to replicate the iconic London store coupled with a unique local shopping experience.

The newly opened space is created with fourteen luxury boutiques from brands including Audi, Bentley, Choprad and Ferrari. Originally created and designed by Italian architect, Gio Pagani, the concept has now been brought  to the Middle East. Talking about the cross-border inititiative Pagano says: "The goal for this ambitious village was to create a really unique space that enhances the environment, adds a desirable wow factor, and highlights each luxury brand within a contrasting unexpected temporary space, turning what was originally an anonymous space into one of the world's most desirable shopping experiences." 

Harrods pops up in Doha (фото 1)

"This is truly a luxurious shopping space but the unique factors are the unexpected and incredible location of Doha, Qatar, and the 'village concept' that offers beautiful outdoor pathways, studded by these jeweled retail areas that are almost like garden lanterns, giving to the village  an unconventional rhythm," continued Pagani.

The Harrods Doha Village is open until January 24, 2016.