Watch now: The 'Inside the Studio' series with Harrods and Google

Watch now: The 'Inside the Studio' series with Harrods and Google

And four of London's key designers

This week, Harrods has given us an all access pass to the worlds of four of the world's most famous British designers

Coinciding with the British Fashion Awards on December 1, the iconic London department store, Google and the British Fashion Council have now released its digital campaign that aims to highlight London-based designers. 

The new video series titled Inside The Studio, features Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley in their working habitat, as Harrods and the British Fashion Council follow each designer's intricate journey of making a collection, their thoughts on British fashion and much more. 

The designers also give inspiring advice on fashion, "My advice to someone starting out in the fashion industry is to have a really clear vision and confidence and sense of your own design aesthetic. You have to believe in it – if you don't I doubt anyone else will." said Matthew Williamson.

Watch all four videos below, now:

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