Watch now: The 'Inside the Studio' series with Harrods and Google
And four of London's key designers
Coinciding with the British Fashion Awards on December 1, the iconic London department store, Google and the British Fashion Council have now released its digital campaign that aims to highlight London-based designers.
The new video series titled Inside The Studio, features Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley in their working habitat, as Harrods and the British Fashion Council follow each designer's intricate journey of making a collection, their thoughts on British fashion and much more.
Watch all four videos below, now: