Special: Fendi announces 90th anniversary show
En route to Rome
Fendi turns 90-years-old this year and to celebrate the milestone, the Italian fashion house is hosting a fashion show. Aptly named the Haute Fourrure, the runway event will showcase the atelier's fur collection, which first debuted in 1926.
"A Haute Fourrure fashion show in Rome is the best way to celebrate Fendi's 90 year anniversary as it expresses our roots and DNA, while transmitting daring creativity and craftsmanship in furs," said Pietro Beccari, FENDI Chairman and CEO. "Rome is a magical and eternal city and its represents Fendi's values, tradition and historic patronage while looking towards the future," he continued.
Under the creative directorship of Karl Lagerfeld, the Fur Atelier, continues to be apart of the house's hometown flagship store at Via del Plebiscito in Rome. Stay connected to Buro 24/7 Middle East as we bring you exclusive coverage of that haute history, which will be on stage at the Haute Fourrure Fashion Show on 7 July, 2016.