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H&M and Liberty London join forces for men's capsule

H&M and Liberty London join forces for men's capsule

Printed notion


Image: WWD

The European retail giant is teaming with Liberty prints for a capsule collection of men’s shirt and accessories, featuring the British store’s trademark floral prints

Adding another collaboration onto its list, H&M's newest venture will see it putting its printed powers to the test with Liberty London. The eccentric new line will consist of four shirts, three pocket handkerchiefs, a tie and bow tie — set to launch in 250 stores worldwide and online in September.

"Floral prints are among the most important this season. Mixing classic Liberty patterns with current trends has been a very inspiring collaboration for us," stated Andreas Löwenstam, head of men's design at H&M

This isn't the first time for Liberty's print fabrics to link up with different brands as they have already featured in collaborations with Barbour, Nike, Levi's, Etam, Vans, Marc by Marc Jacobs and Dockers. 

Prices will range from around $20, for a handkerchief to$68 for a shirt.  

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