H&M to Launch Revamped Sport Collection
After kitting out the Swedish Olympic team
With a hint at the prioritisation of a sports agenda this year thanks to plans of kitting out the Swedish national teams at both the Sochi Winter Olympic Games 2014 and the Rio 2016 Olympic Games, high street giant H&M is set to refresh its 'H&M Sport' offering with a distinct new identity.
The range is to made up of activewear and accessories; from quick-dry pieces for workouts, windproof and water-repellent running jackets; comfortable garments for yoga; tennis shorts and protective fleece jackets for adventurous activities, and it caters for women, men and children. Anna-Sofie Johansson, creative head of design at the high street chain has stated, "Sport and fitness is becoming an increasingly important part of all of our lifestyles and the new H&M Sport is there to help you look and feel great".
The collection will be available to buy in selected H&M stores from January 2 2014.