H&M collaborates with Coachella for limited-edition collection

H&M collaborates with Coachella for limited-edition collection

Festival flair

Today, the Swedish retail giant announced a new partnership with Coachella Valley Music and Arts Festival in Indio, California, to produce a collection celebrating the desert music fair called 'H&M Loves Coachella'

Now in its sixth year as a sponsor of Coachella, the European retailer will soon start selling the 'H&M Loves Coachella collection at 350 stores in North America beginning on March 19, and worldwide from March 26, as well as online.

In addition, a pop-up shop in the H&M tent on the April-held festival grounds will feature exclusive merchandise that you can throw on while rocking to this year's impressive music lineup, which includes AC/DC, Drake, Florence and the Machine, and many more.

The 'H&M Loves Coachella' collection is made up of bohemian silhouettes and embroidered elements like heavy fringe, tunics and denim cutoffs. The in-house design team created lace tops, rompers, graphic shirts, crop tops and wide-leg pants for woman, while men will get to choose from unique print T-shirts and shorts.

In addition, customers who bring any unwanted clothing to H&M stores to be recycled will recieve a voucher for 20 percent off their entire purchase and be entered to win a trip to Coachella. "Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it," stated an H&M spokeswoman.


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