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H&M release 10 year anniversary book on its designer collaborations

H&M release 10 year anniversary book on its designer collaborations

Starting with with Karl

Editor: Buro 24/7


As Alexander Wang's H&M collaboration looms, the Swedish high street retailer is releasing a book on its past decade of designer hook ups

It's really quite hard to believe that 10 years has passed since Karl Lagerfeld did a one-off collaboration for H&M - and the fashion industry has never been the same.

"Inexpensive is not 'cheap' anymore, that's why the luxury industry has to make an even bigger effort. I think all that is very healthy." Lagerfeld states in The First Ten Years, a commemorative book that H&M is releasing on November 6, in tandem with its latest tie-up with Alexander Wang.

H&M release 10 year anniversary album on its designer collaborations

The book goes on sale in 250 H&M stores worldwide, with 25% of its sales going towards UNICEF. There will also be a retrospective exhibition on each collaboration that begins in the flagship H&M store on Fifth Avenue in New York, on October 27.

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