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H&M to launch new Conscious Denim line

H&M to launch new Conscious Denim line

Denim dues


On October 2nd, Swedish fashion giant H&M will unveil its new Conscious Denim line, which will feature looks for men, women and children

The eco-friendly collection will be available worldwide, and will consist of stylish jean styles ranging from high-waisted jeans to boyfriend cut and comfortable jogger jeans in a knitted indigo.

The denim will also feature the Clever Care label, which directs customers to H&M's website, providing wearers with environmentally friendly tips on the impact of garment care.

"We've worked hard to reduce the environmental impact from the washing processes alongside using materials that are more sustainable. The collection is full of great pieces, and proves how sustainability can equal great style," said Helena Helmersson, head of sustainability at H&M.

H&M conscious denim

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