Guess wins Gucci trademark infringement court battle
The Italian fashion house loses its logo lawsuit
On Friday, after a six year logo-based battle – which has already been fought in Italian and American courts – the Gucci and Guess infringement case came to a close in Paris.
The court ruled that no trademark violation, no counterfeiting and no unfair competition had occurred on Guess' side, as Gucci had requested €55 million in damages from the US-based company for perceived breaches of its repeating and iconic GG pattern, Gucci script logo and red-and-green stripe.
"For six years now, Gucci has filed case after case against Guess and lost time after time," Paul Marciano, Guess co-founder and CEO, told a source. "On top of that, Gucci has lost some trademarks in the Italian case and now some in France as well. I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business. Obviously, François-Henri Pinault (Gucci-owner Kering's CEO) doesn't see it that way."