Gucci's Pre-fall 2014 accessories campaign
Shine bright light a diamond
For Gucci's global media campaign, the fashion house initiates with a 60-second video, highlighting the collection's vibrant leather accessories. It is evident that colour is the highlight of the successive frames, with tones of honey yellow, rich cobalt and contrastingly neutral white, and the main focus of the campaign is to draw attention to the handbags, backpack and suitcases.
The campaign will also feature 10-second digital snippets that will be placed across the web in the form of advertising banners, and will be visible throughout the world.