Gucci expands its Gucci Places initiative
Six new locations
It came as no surprise that Gucci was named as the number one searched brand on Google for 2017 after the stellar year the Italian brand has had. The Gucci tribe has grown by the day and in July, the brand launched a new initiative to give its community the opportunity to discover the inspirations behind each season's coveted collections. Now, the fashion label has announced the project's expansion with six new locations added to the line-up.
Titled Gucci Places, the new feature (which can be found on the Gucci app) automatically alerts users once a venue is within close proximity to them and invites them to explore those international locations through texts and visuals.
The first location to make it into Gucci Places was Chatsworth in Derbyshire, England, which served as the inspiration behind Gucci's Cruise '17 campaign shoot, captured by celebrated photographer Glen Luchford.
The recently expanded list now also includes the Los Angeles County Museum of Art — a space Gucci uses annually to sponsor the Art & Film Gala; the Castello Sonnino castle in Tuscany that served as the backdrop for its Cruise '16 reveal; the Bibo restaurant in Hong Kong which hosted the #GucciGram celebration; the Biblioteca Angelica library which is situated in Rome, Maison Assouline in London and the Waltz store in Tokyo.
Download the app and #Guccify your next trip overseas. In the meantime, discover its Pre-Fall '18 collection.