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Gucci launches new Instagram account dedicated to its sustainability initiatives

Gucci launches new Instagram account dedicated to its sustainability initiatives

Text: Meeran Mekkaoui


Image: Courtesy of Gucci

In the midst of the global crisis, Gucci launches gucciequilibrium...

There's no better time than now for brands to stand up and highlight their commitment to sustainability. Gucci went beyond the annual publishing of its environmental statement and dedicated an entire Instagram page to its ongoing dedication to generating positive change — for both people and the planet.

The perfect way to voice its sustainability initiatives, Gucci's introduction of Gucci Equilibrium is now available to the public via Instagram.

Designed to speak volumes to a curious, conscious and motivated group of people (also known as the #GucciCommunity), the Instagram handle will enable the Kering-owned brand to share all the initiatives it is implementing to safeguard the planet, share messages from a diverse group of leaders, organizations and talents from Gucci Equilibrium.

The platform will also promote climate action and will share its initiatives to reduce its environmental footprint and protect nature, while supporting people 's rights and championing inclusivity.

Discover Gucci's new Instagram handle below...

Then, read more about Gucci's decision to go seasonless.

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