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Gucci release new Cruise 2016 images directed by Alessandro Michele

Gucci release new Cruise 2016 images directed by Alessandro Michele

See the new film by Glen Luchford here

Editor: Buro 24/7

Alessandro Michele continues in his quest to cloth Gucci in cool, unveiling new campaign images and a video series. Take a closer look with Buro 24/7 Middle East here…

Gucci shares brand new images for its Cruise 2016 collection. The campaign visuals and accompanying videos were directed by the Italian maison's new golden boy: Alessandro Michele, who is shaking things up and injecting the heritage brand with his own brand of cool.

Shot by photographer Glen Luchford, Michele said: "There is a more nuanced, subtle and multidimensional romanticism in my collections, moving away from overt sexuality."

Related story: Gucci sales start to climb under Alessandro Michele's direction

Take a closer look above and below and stay tuned for a first look at the new Gucci Spring/Summer 16 collection by Alessandro Michele when it makes its debut at Milan Fashion Week later this month, on Buro 24/7 Middle East...

Gucci campaign

Gucci campaign