Gucci celebrating 50 years in Japan
Sharing over half a century of history
The first ever Gucci store opened in Japan back in 1964, in Ginza at exactly the same time as the Olympic Games in Tokyo. To celebrate the anniversary, the iconic Italian fashion house will be launching a series of projects including a limited-edition flora collection and charitable initiatives.
A special edition capsule collection of flora pieces will be exclusive to the Japanese market - the edit will include handpainted flower handbags, women's ready-to-wear, silks, shoes and jewellery. The sales from one scarf in the celebratory collection will benefit a UNESCO and Gucci-sponsored scholarship program and will retail for $457.
Gucci will also reopen its renovated Aoyama flagship store in May, with the opening set to feature an exhibition of Gucci Première couture gowns.
Gucci's plan is to reach deeper into the Japanese consumer market, and to emphasise exclusivity - hosting artisanal demonstrations at both the Isetan and Ginza stores at different times from March to October.
Creative director Frida Giannini, will also visit Japan in October to present the spring/summer 2015 collection to Japanese fashion editors and buyers. Giannini will host a gala dinner with President Patrizio di Marco during her visit, in honour of UNESCO's efforts to build a better world and to align themselves with one of the most notable peace organisations of the last 100 years.
The limited-edition Floral collection will be available in Japan from March, 2014.