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Introducing Grey by Jason Wu: A signature Pantone colour

Introducing Grey by Jason Wu: A signature Pantone colour

One shade of grey

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Buro 24/7

Jason Wu has developed a new distinctive colour for his sister brand, Grey Jason Wu. Buro 24/7 Middle East has the details...

Following the launch of Grey Jason Wu last month, the Taiwanese-Canadian fashion designer has revealed that his sister brand now has a signature colour – Grey. 

While working with the Pantone Colour Institue, the designer chose the specific shade of Grey to represent the new brand. The result? A grey consisting of 90 percent white tones and an accent of blue, which will be used on the brand's packaging, labels and notecards.  

The collection will make its debut in June at select retailers and will be available online at greyjasonwu.com.

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