Google launches new British Fashion initiative

Google launches new British Fashion initiative

Virtual reality

Image: British Fashion Council

British Fashion now has a new digital home and it's been given the Google treatment. Here's a sneak peek at the site now...

Google Arts and Culture have just announced a new initiative with the British Fashion Council and it's as achingly archived as the Metropolitan Museum of Art. Aptly titled British Fashion the new platform is a curated collection of creative industries with a focus on fashion designers, models, photographers and stylists.

Speaking about the new site, Caroline Rush CBE, Chief Executive of the British Fashion Council says: "The internet has been an incredible resource for opening up the fashion industry to a new audience, giving young people access to information not previously available. This collaboration represents a new step, bringing together diverse information into one, engaging place. We hope this legacy project will not only inspire but also educate — allowing young people wanting to get into fashion to see the breadth of individuals, skills and careers that make up this multifaceted industry."

The platform which is free to access was pioneered by Google in an effort to bring cultural fashion news to the fore. Amit Sood, Director of Google's Cultural Institute spoke about the joint project saying: "British Fashion has such a unique and revered place within the international fashion industry, and is hugely rich in content, characters, icons and stories. It's been a joy to work on this project and bring its distinct textures and tales to life through technology — so that now even more people around the world can enjoy it."

Here's a sneak peek at the British Fashion website now...

Then discover the real virtual world of British Fashion at before finding out which designers have been nominated for the British Fashion Council Awards.