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Giorgio Armani to transform Nestlé factory to exhibition space

Giorgio Armani to transform Nestlé factory to exhibition space

In Milan, Italy


Site: Source: WWD

Giorgio Armani has signed an agreement with the Milan municipality to build a new exhibition center located in front of the fashion company’s headquarters on Milan’s Via Bergognone

The project first came to light after Mr. Armani's announcements following his Emporio show at the end of June. The veteran designer then explained that his new project would coincide with the Universal Exposition in Milan next year, and that he saw it as a museum-archive to be called Armani Silos.

Now further details have been announced and Mr. Armani has revealed that he will finance the works for the requalification of a former Nestlé factory, which will play host to a permanent exhibition of Armani's creations and drawings. The center – which will be included in Milan's museum network – will also showcase a series of initiatives linked with design and fashion, with a key focus on promoting new designers and offering learning spaces, including bespoke classes and a library.

"Milan is the city where I decided to live and work, and which has been a tough, loyal teacher to me. It taught me that you don't obtain anything by chance, but that you reach the most difficult goals with daily involvement, that discretion is a virtue, which doesn't exclude warmth and a sense of welcome, that what we think here [in Milan] today, tomorrow will be in the mind of the entire nation," said Armani in an official news release. "That's why I've decided to put the fruits of my work, which doesn't include only clothes, but also textile explorations and experience, at the disposal of my city. I thought it could be interesting for everybody. In particular, for the young generations approaching the fashion and design worlds. They will be able to find inspirations to mature new ideas and create the companies of the future. That future which we have to learn to build day by day."