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Gucci enlists South Korean actress Gianna Jun to front new campaign

Gucci enlists South Korean actress Gianna Jun to front new campaign

Accessories in focus

Editor: Buro 24/7


Image: Gucci

South Korea is one of the world’s most sought-after, emerging luxury markets and Gucci are tapping right into that demand, choosing a South Korean actress to front its latest advertising campaign

In a shrewd marketing move, Gucci have signed up South Korean star and actress Gianna Jun to showcases its latest accessory offering. Shot by Sølve Sundsbø in London, the campaign will launch in January and features Jun wearing the new watch, jewellery and eyewear collections from the iconic Italian fashion house.

"Gianna Jun has just the type of natural beauty and sensual sophistication that is perfect for a Gucci woman," said Gucci's creative director Frida Giannini. "Her contemporary femininity is well suited to our accessories, which she will bring to life in this new campaign."

Gucci campaign

 

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