Giambattista Valli is launching a new label

Giambattista Valli is launching a new label

'Giamba' to show in Milan

Image: Buro 24/7 Russia

In an exciting move for Giambattista Valli fans, the designer is set to launch a new line and show in Milan next season

Almost 10 years since the launch of his eponymous brand, Giambattista Valli has revealed plans to introduce a new ready-to-wear line called simply 'Giamba' this September.

Giamba will show in Milan with a runway presentation. "All my friends call me Giamba, and the moniker reflects the spirit of this new project," says the designer, "it's another side of the same coin, another collection that runs in parallel with the designer brand, one completing the other, there is also a playful, underground and sexy side in me and in my designs that you will see in the Giamba line. I've been thinking about it for a while and waited for the right time, and now it's matured. I am really very happy."

Valli went on to define his signature line as "more intellectual" and his couture line, launched in 2011, "more oneiric."