Game-changer: Farfetch set to unveil Store of the Future

Game-changer: Farfetch set to unveil Store of the Future

Where the physical and digital meet

Text: Faizal Dahlawia

Image: Farfetch

Mixing online and offline, Farfetch is now on the cusp of changing the nature of luxury shopping. Are you ready for it?

Save the date! The future of luxury shopping is about to be unveiled next autumn when online fashion boutique Farfetch hosts an exclusive event to introduce its 'store of the future' concept. Titled FarfetchOS, the revolutionary shopping experience will combine the traditional brick-and-mortar store with the unlimited potential of the digital world.

José Neves, Founder and CEO of Farfetch speaks about the new direction saying: "The e-commerce model that most companies embraced until now needs to change to become much more customer-centric. The future of luxury fashion – we believe – will involve to a large extent the physical store, where 9 out of 10 transactions still take place. But the future of the physical store will be augmented by digital platforms. At this intersection of physical and digital retail, many new customer-focused unique experiences are suddenly made possible; at FarfetchOS we will reveal a series of such experiences in partnership with some of the world's luxury super-brands."

The by-invite-only event will be held on April 12 at London's Design Museum and will be attended by 200 of the world's leading luxury fashion personalities, from brands to designers and retailers. Meanwhile, discover the new shoe collaboration between Farfetch and Aquazurra.