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Who will replace Frida Giannini at Gucci?

Who will replace Frida Giannini at Gucci?

Stylish speculations


Image: Getty Images

In the ever-changing game of fashion, it seems difficult to put a finger on who is going to replace Frida Giannini after her surprise departure from Gucci – along with her partner and the label's CEO Patrizio di Marco – but there are already a few guesses...

Following the recent "uscita" (exit in Italian) of Gucci's creative director Frida Giannini, and chief executive officer Patrizio di Marco, the serious question of who will take over the luxury Italian house is what's on everyone's mind...

After the failure of the current Gucci team's efforts to turn around the historic brand provoking their departure, according to sources, this has now set off a guessing game as to who will succeed Giannini and bring the brand back to a solid growth path.

Marco Bizzarri will take over the CEO reins on January 1 and may have a say in who might take the creative director's role. Givenchy's Riccardo Tisci, Christopher Kane, Pucci's Peter Dundas and Joseph Altuzarra, have already been named as possible candidates by sources.

Who will replace Frida Giannini at Gucci

For a brand that holds a 90-plus-year existence, it is still too early to tell who will be chosen, but whoever it is needs to be ready to eat, breathe and sleep Gucci. Following a history of brilliant creative directors, from Tom Ford and Domenico De Sole to Giannini, its safe to say that French luxury goods conglomerate Kering does not mess around when it comes to its employees. Since the Italian duo's exit, shares have already fallen 2 percent, seeing its shares drop to $193.18, in trading on the Paris Bourse.

Now, about the empty Gucci role – Riccardo Tisci seems to be high up on the list of potential candidates according to sources, which would mean Tisci leaving luxury group LVMH and moving to its rival Kering. And when asked about the Givenchy maestro, Kering replied, "We never comment on rumours. All I can say is the recruitment is under way."

Who will replace Frida Giannini at Gucci

However, the Italian brand could choose someone younger, and British, like Christopher Kane, who has his own eponymous label and has worked with Donatella Versace in Milan. The youthful lineup also includes Olivier Rousteing, currently at Balmain, but who's now facing the sad and recent death of Balmain CEO Alain Hivelin. Rising fashion star Joseph Altuzarra has also been placed on the front line, as Kering took a minority stake in Altuzarra's New York-based fashion house last year and the designer has been seen sat front-row at Gucci shows.

Moving back to someone who has a more La Dolce Vita style ethos – Dundas, a veteran of Roberto Cavalli and the current designer at Emilio Pucci, is also a possibility for the high-profile job.

So, who goes, you decide...no we're just kidding, Kering will decide – making time the only factor of who will be determined as the new creative director of Gucci...


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