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Frida Giannini and Patrizio Di Marco both leave Gucci

Frida Giannini and Patrizio Di Marco both leave Gucci

Double exit – Bizzarri!


Image: Getty Images

Gucci creative director Frida Giannini and CEO Patrizio di Marco have both stepped down from the Italian fashion house today

It's a dramatic announcement, and hard to believe – but it is has been confirmed that both Gucci's creative director Frida Giannini, and its CEO Patrizio di Marco have stepped down from their roles at the luxury fashion house.

Kering have announced that Marco Bizzarri has been appointed CEO in di Marco's place.

The Gucci duo, who are also a couple in real life and have a child together, a daughter called Greta, will leave the label early next year. Di Marco will leave his CEO position on January 1, whilst Giannini will depart at the end of February next year - after showing her final Gucci Autumn/Winter 15 collection at Milan Fashion Week (MFW).

The brand are said to be actively looking for a new creative director in the wake of today's rather shocking announcement.

13 years ago, di Marco joined Kering – first acting as CEO of Bottega Veneta, before moving to work with the Gucci brand in 2008. His partner, and creative director of Gucci, joined the house 12 years ago, leaving her role at Fendi to join Gucci, under Tom Ford's mentorship.

"I truly enjoyed working with Patrizio over those years," Chairman and CEO of Kering, François-Henri Pinault said today. "The great performances achieved by the Gucci brand during his tenure stand as a testament to his success. His strategic vision, passion, dedication and charisma were key to bring Gucci where it is today. I want to warmly thank him and wish him the very best in his future endeavours." 

"I would like to thank Frida for her extraordinary passion, dedication and contribution to the Gucci brand," Pinault continued. "She has been the sole creative director of Gucci for close to a decade. This is a remarkable accomplishment, considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time. I am truly grateful to her for her achievements, creativity and the passion that she has always instilled in her work."

Di Marco's replacement, Marco Bizzarri has been with Kering for sometime also – first joining Stella McCartney in 2005 and later moving to Bottega Veneta in 2009. 

"Giannini has also been instrumental in repositioning the universe of Gucci beyond design, developing the architectural and interior environments for Gucci's store concept and conceiving the Gucci Museo in Florence," an official Gucci statement read today. Giannini also spearheaded Gucci's recent philanthropic porjects, including Chime for Change.

At present there is no information on what the couple's career paths will now take – but Buro 24/7, will of course, keep you posted...