Frida Giannini addresses talk that she's leaving Gucci

Frida Giannini addresses talk that she's leaving Gucci

"Absurd rumours, stemming from nothing..."

Image: Profashionals
Image: Vogue Wasabi

She has manned the incredibly successful fort at Gucci for a decade, yet has endured recent whispers that either Riccardo Tisci or Joseph Altuzarra will soon succeed her...

Whispers within the industry about Frida Gianinni's job security have been circulating, with some even touting designers including Riccardo Tisci or Joseph Altuzarra to succeed her at the incredubly lucrative label. The Roman designer, sho has instigated many an innovative new approach for the brand in recent years – has brushed them off in her typical, easygoing style, revealing why she generally refuses to dignify them with an 'official' response:

"These rumours are self-generated, and even engaged François-Henri Pinault, who came to Rome and told me they were not true. Actually, he was concerned that the rumours would not let me work serenely." She said, continuing, "We don't want to [officially] deny such absurd rumours stemming from nothing. It would be stupid. There is good harmony, although we know it's a delicate moment for the markets."

She is, however, realistic about the need for brands to regenerate and revive themselves - and doesn't intend to keep working into her later life... "If you ask me if I will be here at 60? I would say no," she added. "I think that at a certain point there must be a change and you have to make room for the new and younger generations.

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