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Sasha Pivovarova poses for Frame Denim's new campaign

Sasha Pivovarova poses for Frame Denim's new campaign

A black-and-white bounty

Frame Denim has added another top model to its list of marketing faces, with Sasha Pivovarova starring in the new spring ad campaign for the luxury denim brand based in Los Angeles and London

Following in the stylish footsteps of Karlie Kloss, Erin Wasson and Andreea Diaconu, Balenciaga's latest model muse Sasha Pivovarova has now provided her services for Frame Denim via its new campaign...

Shot by Erik Torstensson – who launched the brand in 2012 with Jens Grede – Pivovarova sports a myraid of ensembles from striped T-shirts and bell-bottoms to button-up shirts, and jean jackets, among other pieces, for the monochrome ads.

  Frame denim campaign

Styled by George Cortina using her chic, minimalist aesthetic, Didier Malige and Jeanine Lobell took care of hair and makeup to provide an effortless and simple look for the spring campaign. The photos, which feature the seaside, hilly landscaps and forests, juxtaposed next to Pivovarova's portraits, are set to break in fashion titles such as Industrie, Porter and more this season. 

 Frame denim campaign

 Frame denim campaign

 Frame denim campaign