First look: Rupert Sanderson spring/summer 2014 campaign

A new take on snakeskin

Rupert Sanderson goes a little bit daring and dangerous with his new campaign for spring

For whomever claims that models have it easy - Rupert Sanderson's latest campaign is a true testimony to how this stereotype isn't always the case. The shoe designer has looked to mother nature for his latest inspiration for his Spring/Summer 14 campaign. The models are no longer the star of the show - instead are these beautiful and quite dangerous looking snakes. "In the first shot, there was a lot of screaming!" Sanderson said. "But as the day progressed, everyone became so used to having the snakes around. It was more about their silhouettes and the graphic shapes they were making than the snakes themselves."

Rupert Sanderson's Spring-Summer 2014 collection and campaign will launch in February 2014.

First look: Rupert Sanderson's new campaign for spring-summer 14