Over its 30-year history, the brand is yet to produce this kind of ad, making up for lost time with plenty of its quirky trademarks like mix-matched plaids, fair isle knits and a good deal of New Year sparkle.

The ad was created to help promote Mastercard's new MasterPass online checkout feature, which J.Crew recently implemented on its own website, and to highlight the label's lifestyle range that covers men, women, children, infants, and even sometimes pets. It begins with the phrase "How about British?", alluding to the opening of its flagship boutique in London, scheduled for this Friday, and features a modern, model-pretty family set up, including a mini Jenna Lyons for good measure.