First look: Dunhill's new campaign by Annie Leibovitz
Epitomising British debonair style
The five dim-lit images for the Fall season feature three male models — each of whom represents a different characteristic of the Dunhill man — Tara Ferry, Andrew Cooper and Norbert Michalke.
"The quintessentially British gentleman carries his life experiences with him — sophisticated and self-assured," said Ray, adding that, "to be both functional and luxurious at the same time is an aesthetic that I believe resonates with men on an international level."
The images are accompanied by a series of sayings such as, "Trousers are actually made in three lengths: too short, too long and just right," and "Perhaps the English have an unfair advantage." The elegant ads will debut in August and September issues of titles worldwide.