First look: Dunhill's new campaign by Annie Leibovitz

First look: Dunhill's new campaign by Annie Leibovitz

Epitomising British debonair style

Image: Dunhill

The new creative director of the British brand, John Ray, unveils his first ad campaign for Dunhill — shot by Annie Leibovitz and art directed by Ronnie Cooke Newhouse of House+Holme

The five dim-lit images for the Fall season feature three male models  each of whom represents a different characteristic of the Dunhill man  Tara Ferry, Andrew Cooper and Norbert Michalke.

"The quintessentially British gentleman carries his life experiences with him  sophisticated and self-assured," said Ray, adding that, "to be both functional and luxurious at the same time is an aesthetic that I believe resonates with men on an international level." 

The images are accompanied by a series of sayings such as, "Trousers are actually made in three lengths: too short, too long and just right," and "Perhaps the English have an unfair advantage." The elegant ads will debut in August and September issues of titles worldwide. 

Dunhill's new campaign by Annie Leibovitz