First look: Alexa Chung for AG Denim
The British style icon's denim daze
The 20-piece collection unites AG's denim design expertise with Alexa's innate sense of cool and free-spirited youthfulness, infusing modern staples and iconic silhouettes with ease. Centered around effortless style, the collaboration features a range of covetable silhouettes, including vintage-inspired overalls, mod dresses, perfect-fit tees, and high-waisted jeans.
"I visited their (AG) offices in LA and was delighted to discover it was also the site of their factory. I liked that it is a family business and that they are experts on denim technology," said Chung. "I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding. The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic."
Chung is the latest in a series of successful collaborative partners that have worked with AG, including celebrity stylist Cher Coulter, men's golf label Travis Mathew, and textile studio Liberty Art Fabrics. "After countless back and forth internal discussions, we trusted our instincts and chose to pursue a collaboration with Alexa Chung." said Sam Ku, Creative Director at AG.
The collection will be available in January 2015 at select AG wholesale outlets as well as at the brand's retail stores and ecommerce site.