Fendi launches new charitable project for its London flagship
The Peekaboo handbag that gives back
On May 1, Fendi will celebrate its new flagship store in London by launching a unique charity project with a list of high-profile females including artist Tracey Emin, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter, Georgie May Jagger. World renowned architect Zaha Hadid, fashion illustrator Tanya Ling, singer Adele and journalist Kate Adie will also be supporting the fashionable initiative.
Each woman taking part will have to customise the brand's famed Peekaboo handbag, which will go on display at Fendi's new boutique on New Bond Street from May 2.
The personalised accessories will then be available for purchase through a dedicated online auction at fendi.com/peekaboo-auction from May 1 to May 30 — in order to raise funds for the London and Bristol-based Kids Company.