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Fendi opens new London flagship store

Fendi opens new London flagship store

A new addition to New Bond Street

Image: WWD

Located in a 19th century building and marking the launch of Fendi's new men's retail concept, the brand opens its London flagship today

Fendi is on the move to London, as opens its largest flagship on New Bond Street, a three-level, 6,804-square-foot unit enriched with Roman design pieces and artwork.

Pietro Beccari, the progressive brand's chairman and CEO, described the new store as the brand's "most representative" globally, located in a 19th century building and marking the launch of Fendi's new men's retail concept in a nod to the British capital's storied men's tailoring tradition.

"It is one of the best destinations," said Beccari, pointing to "the latest developments" in the city, including many high-net-worth individuals from abroad moving there, citing "Russians, Indians, Arabs, French and Italians" as new Londoners. Referring to a recent news story he had read, Beccari said, "At least 20 skyscrapers are being built, which will make for a different skyline and many residential spaces from here to 2020..." And  of course more potential Fendi customers.