Fendi's new address: Square Colosseum
Celebrating 90 years of Italian fashion
Fendi has a new headquarters and it has a rich history of its own. Dubbed the Square Colosseum, the Palazzo della Civiltà Italiana (the Palace of the Italian Civilisation) was built around the time of the Second World War and its newest resident is the Italian fashion house. The building has largely been abandoned due to its association to the Mussolini regime but now, Fendi is breathing new life into one of the city's most popular landmarks.
Leased for 15 years, the stunning building, which features no less than 260 arches, will house more than 400 staff and also one of the fashion house's key operations workshops. The building was initially constructed to be an exhibition hall but war and its consequences put a halt to those plans. Fendi though, is following through with its plan: Opening the palazzo to the public with an exhibition on its first floor entitled Palazzo della Civiltà Italiana and the Universal Exposition Rome.
"We are proud to give back today to our city, Rome, and to the whole world, the Palazzo della Civiltà Italiana, the symbol of our Roman roots," says Fendi Chairman and CEO Pietro Beccari. "After more than 70 years from its creation, Palazzo della Civiltà Italiana's first floor will finally be open to the public through an exhibition that tells its story from its architectural project to nowadays."
Entry to the exhibition is free.