Revealed: Shortlist of names for the Fashion Future Awards are announced

Revealed: Shortlist of names for the Fashion Future Awards are announced

Ahead of the inaugural event

The shortlist of finalists for the British Fashion Council x Decoded Fashion, inaugural Fashion Future Awards have been announced. Find out who stands to win the first wave of prizes at the tech focused ceremony later this month...

In late March, Buro 24/7 Middle East announced the launch of the new tech focused British Fashion Council (BFC) and Decoded Fashion awards earlier this year, entitled the Fashion Future Awards. And now we can reveal some of the shortlisted names that have been announced for the various categories ahead of the May 21 ceremony at London's 8 Northumberland Avenue. 

There are a total of 11 categories in the awards, two of which will be judged outright, with no shortlist announcement – the Fashion is Great award, which will single out an emerging British talent, and The Visionary award, to recognise a leader in innovation, be it a company or an individual from the fashion world. 

Among the judging panel are Caroline Rush, CEO of the BFC; Bonnie Takhar, president of Charlotte Olympia; Marc Worth, CEO and founder of Stylus, and Peter Fitzgerald, country sales director for Google U.K. Keeping a level mix of tech, business and creative heads in the panel. 

Burberry, Karl Lagerfeld and Levi will go head to head for the Bytes & Bricks award, for the best omnichannel-focused in-store experience.

Among the other shortlisted brands and labels are Belstaff, Lyst, Smartzer, Whistles and Topshop for the Real Time Innovator award; Dressipi, Shop Direct, Farfetch, Shoes of Prey, Styla and Graziashop for the Killer Experience award, and Bally, Demandware, Emma Shipley, Erdem, Finery and Fyodor Golan for New E-Store on the Block award.

Stay tuned to Buro 24/7 Middle East for the breaking news when the inaugural awards take place next week.