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Fashion Forward Dubai returns for another season with an exciting new line-up

Fashion Forward Dubai returns for another season with an exciting new line-up

Here's who you can expect to see...

Text: Meeran Mekkaoui


Image: Supplied

Fashion Forward Dubai is back and this time, they're back with a twist...

Fashion Forward Dubai, one of the Middle East's leading fashion platforms is returning — bigger than ever before.

Following a hiatus, the sartorial-driven hub will be making its return to Dubai Design District to celebrate the best fashion in the region through a roster of runway shows, couture presentations, ready-to-wear and accessory designers. With that being said, the upcoming edition of Fashion Forward Dubai will showcase a slew of emerging and established designers — of which, some are new to the schedule.

Set to take place from October 30 to November 2, you can expect to see well-known regional designers including couturiers Amato, Atelier Zuhra, Michael Cinco, Yousef Al Jasmi, and ready-to-wear labels Arwa Al Banawi, Behnoode, Hessa Falasi, Mrs. Keepa, Roni Helou, Sadeem and Varoin Marwah. The list of new designers set to deliver their collections on the runway include Hass Idriss, Hazem Kais, Jessica K, Maison Farah Wali, Reemami, Thym, and Tanya Skaff.

However, that's not the only thing you'll be able to look forward to.

Fashion Forward Dubai will be implementing a new change and will adopt the 'shop now' formula, as a play on targeting digital-savvy customers. The result? You'll be able to buy what struts the runway without waiting for it to hit the stores.

Until then, here are five reasons why you need to shop at Bloomingdale's this season.

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