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Fashion Forward Dubai returns in April with a new beauty element

Fashion Forward Dubai returns in April with a new beauty element

Now in its 12th edition

Text: Meeran Mekkaoui


Image: Supplied

The region's *it* platform for all things fashion and beauty returns this April...

Every year, Dubai cements itself as a forward-thinking city that stems from its rich heritage and looks towards the future. Whether in terms of architecture, experiences or fashion, the city has become a melting pot of cultures and a hub of talent.

Take Fashion Forward Dubai for example. The platform has been introduced to highlight the Middle Eastern talents (whether established or emerging) and is set to return for its 12th edition in April.

Set to welcome the fashion community at large, the next season of Fashion Forward Dubai will showcase the latest innovations and collections from a plethora of brands and designers, and will allow visitors to immerse themselves in a slew of exciting activations, workshops, panel discussions and runway shows that promote sustainability and Ramadan edits.

For the very first time, the platform will also introduce a new beauty element.

"Fashion Forward Dubai's April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector," said Bong Guerrero, CEO and co-founder, Fashion Forward Dubai. "We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we are extending that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals."

Fashion Forward Dubai will take place on April 2-4, 2020. Watch this space for the full schedule of events and line-up of participating designers and brands.

Now, take a look at how 'Third Culture Kids' are making their mark in the region.

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