Fashion focus: Net-a-Porter says no to fur

Fashion focus: Net-a-Porter says no to fur

Pioneering a revolution

Text: Meeran Mekkaoui

Image: Shutterstock
Image: Stella McCartney

In a bold move towards sustainability goals, Yoox Net-a-Porter Group has made a game-changing decision in fashion retail. Buro 24/7 Middle East has the details...

Luxury online retailer Yoox Net-a-Porter Group (YNAP) has confirmed that it will implement a fur-free initiative throughout all of its digital platforms including Net-a-Porter, Mr Porter, Yoox and The Outnet. The move, mimicking the no-fur policies employed by several of its stocked labels — Stella McCartney (pictured above with faux fur designs), Vivienne Westwood and J.Crew — is in line with the firm's commitment towards a more sustainable fashion future.

"The Group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen, the pioneering Yoox's destination for social and environmental responsible brands," said Matteo James Moroni, Head of Sustainability at YNAP. "Since then we have made great steps. Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change."

In addition to excluding all fur products from its digital store, YNAP has also joined the international Fur Free Retailer Program, embarked on sustainable fashion partnerships as well as ensure that all of its new buildings are eco-friendly, cementing its status as an environmental leader in the industry.

Stay connected with Buro 24/7 Middle East as we bring you updates to this story. Also, discover Net-a-Porter's exclusive Arabian campaign.