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Spotlight on: There's nothing basic about this fashion brand

Spotlight on: There's nothing basic about this fashion brand

Text: Meeran Mekkaoui


Image: Supplied

Here's what you need to know about Basec, a fashion brand that is completely changing the often-used phrase, "That's so basic"...

Every day, we encounter an emerging brand that wants to stand out in the industry – whether its aim is to empower individuality, promote sustainability or political awareness. For BASEC, it's simply to redefine the meaning of contemporary fashion, offering pieces that are artistic, empowering and minimal. 

Founded by Lisa Tohami, BASEC isn't just a brand, it's a movement that celebrates the people – encouraging them to be the best versions of themselves. The meaning behind the brand name is an obvious ode to that: Bold, Artistic, Sophisticated, Empowering, Confident – and is anything other than 'basic'.

Spotlight on: There's nothing basic about this fashion brand (фото 1)

As fashion is seen as a canvas for exploration, Lisa represented her take on fashion through BASEC. The collection includes statement pieces that feature chic contemporary suits, unique-printed details, fashionable co-ords and playful dresses. 

Spotlight on: There's nothing basic about this fashion brand (фото 2)

Also, discover Salvatore Ferragamo's Spring/Summer '21 collection