Farfetch focus on building men's business
Menswear sales on the rise
Luxury online fashion marketplace, Farfetch, is capitalising on the rise of male shoppers and redoubling its efforts to improve the menswear user experience. The site has seen men's sales grow at twice the rate of women's, and now makes up 30 percent of business on the e-commerce site: "We see the typical male behaviour. They buy less frequently than women, but when they buy, they buy larger baskets," said CEO José Neves.
To help make sure that this growth continues, Farfetch have enlisted Tony Cook, who formerly worked at Mr Porter, as menswear editor, to drive the user experience forward for male shoppers, along with a planned site relaunch, happening soon.
Coinciding with the relaunch will be the unveiling of a new 'Best Dressed' list, designed to be an inclusive and aspirational fashion run down. There will also be a host of new boutiques joining the Farfetch platform including Antonioli in Italy, Wellens in Belgium and Riveneuve in France.