Farfetch spotlights Brazilian designers with a dedicated boutique
Bem-vindo ao Brasil!
With the FIFA World Cup kicking off this summer in Brazil, Farfetch has turned its attention to the region as part of its latest project. Last week the e-tailer unveiled 'Destination Brazil', a shop-in-shop on Farfetch.com that stocks 15 of Brazil's biggest brands.
"Brazil is a country that creates exciting fashion, and these designers have a global audience for their collections. We have seen interest in this market grow considerably in recent months, and Destination Brazil is a great opportunity to allow permanent access to this creative country and its talented designers," said José Neves, CEO and founder of Farfetch.
Osklen, Martha Medeiros, Lenny Niemeyer, Patricia Viera and Giuliana Romanno are just a few of the talented designers that are available at the 'Destination Brazil' boutique.
"It was an honour to receive this invitation from Farfetch to represent Brazilian fashion together with other quality designers. To be shown together with other national designers in a window with great global projection means to be part of an extremely exciting long-term partnership," designer Niemeyer stated.
The summer-inspired items up for sale in the boutique range from unique sandals and feminine sundresses to swim suits and beach bags.