Buro 24/7 Middle East Exclusive: The making of the new Etoile 'La boutique' in Dubai

Buro 24/7 Middle East Exclusive: The making of the new Etoile 'La boutique' in Dubai

At the Mall of Emirates

After 3,600 hours of construction, Etoile 'La boutique' is back to reclaim the Middle Eastern retail fashion scene after undergoing a major metamorphosis...

60 builders, and three months later, Buro 24/7 Middle East gets an exclusive look at the construction of the new 4,370 square-foot Etoile 'La boutique' in Mall of the Emirates, Dubai.

With 36 designers, 36 high fashion labels, 2,000 pieces of clothing and 273 pairs of shoes, stocked – Etoile 'La boutique' now celebrates almost 10 years since the region was first introduced to the groundbreaking shopping haven with a unique reinvention.

Dedicated to a multi-faced woman and her daily changing needs, Etoile 'La boutique' now echoes the Seven Wonders of the (fashion) World, by introducing seven distinct spaces under one roof, each designed to deliver an exclusive and stylish experience.

The Dubai store has been re-designed to give the ideal space to contemporary brands, established designer collections and extravagant eveningwear – with accessories, footwear, and jewellery now given dedicated walls and bigger spaces.

Founder and curator of the luxury boutique, Ingie Chalhoub, said, "I wanted to create a house of stars. 'La galaxies des Etoiles', almost a sartorial walk of fame, where every woman and every garment is treated as a star. I wanted to build up our retail space enhancing our warm DNA with new design elements and luxury materials"   

Take an exclusive look at the making of the new boutique below: 

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