Raf Simons presents Dior Pre-Fall 2015 to 1,400 guests in Tokyo
Esprit Dior Tokyo
The house of Christian Dior first presented a couture show in Japan in 1953, and since this date the brand has continuously look to the country for inspiration. Fast-forward over five decades and Dior finds itself in a new digital era, with a new creative director and a renewed focus on Japan...
'Esprit Dior Tokyo' marks Raf Simons first Pre-Fall show for the house, and indeed, the brand's first Pre-Fall show altogether. The 46-year-old Belgian creative director draw his inspiration from the architectural lines of traditional dress and Tokyo's renowned, adventurous street style - but it was, by no means obvious, there wasn't a kimono in sight (clearly Simons got that out of his system for AW13 Haute Couture.)
In an exclusive interview with the Financial Times, Simons explained that the reason for selecting Tokyo as the Pre-Fall showcase platform was because: "There is an audience, and appetite, for fashion in Japan like no other. It goes beyond the history of the house-although there are close links to Japan [Dior dressed royalty]. It's something you are so aware of and grateful for as a designer. The Japanese buyers and consumers take risks and, as a menswear designer with my own label, I pretty much owe my career to them. I think Mr Dior had the foresight to see fashion as a global industry, to see it as the thing it is today. The Japanese audience is an essential part of that and so it seemed only natural to stage a show in Tokyo-particularly as I wanted to push the collection further."
The futuristic collection – which walked the unique runway to the soundtrack of Blade Runner – presented a heavy focus on outerwear, complete with glittering sequin turtlenecks unabashedly poking through. Simons explained that he "wanted to bring together the extremes; to look at the glamorous, the practical and the architectural in clothing. I wanted to focus on the attitude and structure of the clothing."
The show was presented inside Tokyo's Sumo Stadium, which was transformed to showcase the new Pre-Fall 2015 Dior lineup complete with a steel installation that was suspended low – just inches from skimming the model's Princess Leia-esque plaited manes, and a backdrop that brought to mind a futuristic galaxy. The UK's Telegraph have already highlighted today's event as an example of "proof that the shows still matter."
Indeed, the show's guests – all 1400 of them – are likely to agree, and each were given a beautiful Dior origami crane bird and a note that read: "In Japanese culture, the crane is a symbol of longevity. It's even said that it can live for a thousand years! The house of Dior is pleased to offer you this bird in origami form, a good-luck token you can take with you everywhere."
Meanwhile, Dior's president and CEO Sidney Toledano was quoted as saying: "Don't believe everything you read about the Japanese economy," Adding: "They may be worried about the government's debt but they have a lot of savings personally, and they appreciate quality. Dior is doing extremely well in Japan."
Well, we have no doubt that today's spectacular fashion stadium event has further cemented that...