Must-watch: Emporio Armani and Rankin's SS16 video

Dusk till dawn

Editor: Faizal Dahlawia

A new video shows Emporio Armani pay homage to the past as it looks to the future. Buro 24/7 Middle East has the first look...

Luxury fashion house Emporio Armani is embracing the digital marketing age with a new video collaboration with British photographer Rankin. Featuring rising star Immy Waterhouse dressed in the maison's SS16 collection, the video is an ode to the bygone retro era. Loud music, time lapses, mirrored images and of course high fashion, combine to deliver a psychedelic punch to haute couture. 

Watch the video with Buro 24/7 Middle East now.

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