First look: Emilio Pucci Cruise 2016
A debut from Massimo Giorgetti
Massimo Giorgetti presents his debut collection for Emilio Pucci as creative director, with a capsule collection for the Cruise 2016 season, in the labels home town of Florence. The look is a fresh, ironic aesthetic that Giorgetti is known for.
"It's an homage to Florence – past, present and future coexist in the collection," said Giorgetti, who revealed that he dug out some archival prints and gave them his own twist, for this lineup. Meaning that the designs are infused with a piece of Pucci history but also fit for the contemporary customer. One example is a multicolour arty checkered pattern that Giorgetti used on a slim skirt. Take a look at the capsule designs below...