Model Elisa Sednaoui launches mother-and-child collection
The new 'Little-a-like' clothes line
Sednaoui's new clothes collection features coordinating versatile pieces for mothers, boys, girls and babies — made in Italy — the range with benefit a cause close to the mother's heart, her eponymous foundation, which helps children in communities in her native country, Egypt.
"The main inspiration for patterns and embroidery are the ones from the Egyptian Bedouin tradition," Sednaoui said. "As for the women's and girls' pieces, I thought about those which to me are the classic indispensable summer shapes: the long dress, the long-sleeved tunic, and the striped light dress to wear at the beach. For babies I thought of what my son had worn the most last summer, like T-shirts and light-weight shirts with his nappy."
Now available on Yoox.com, proceeds after costs go will help provide children with a wide range of life skills through after-school classes.
"The foundation's first workshop just took place 10 days ago in the West Bank of Luxor, Egypt, and brought together teachers from MIMA Music and the Egyptian Centre for Culture and Arts," she stated. "It was such a magical moment for me, over 150 children participated in this workshop from the surrounding community