Etihad Airways unveils new Italian couture uniforms for crew
Debuted in a stylish desert shoot
Working off the airline's new colour palette, Milan-based couturier Ettore Bilotta was once again selected to design Etihad's new uniforms – keeping them sophisticated, comfortable and practical.
Using a rich brown as the base, highlighted with pops of deep purple, the cabin crew and lounge staff have received an all new wardrobe. The uniforms are 100% Italian wool, and feature an intricate jacquard design, as "Old world haute couture from 1960s Paris and Rome" were used as design inspirations for the chic ensembles.
"This is not just a uniform. This is pret-a-porter concept – a future lifestyle statement and homage to the golden age of glamorous flight. It is about bringing back classic elegance, allure and richness to our men and women in a style which will become their signature look. No matter where you are in the world, you will know this is Etihad," said Aubrey Tiedt, Vice President Guest Services at Etihad Airways.
Set to debut their new threads from December 27, multi-award winning, New-York based photographer Norman Jean Roy was commissioned to capture the images of the new collection in a photo-shoot on the sand dunes of Abu Dhabi's Liwa desert and at the Qasr al Sarab desert resort.