Emma Roberts stars in DvF's 'Journey of a Dress' video series

Emma Roberts stars in DvF's 'Journey of a Dress' video series

Celebrating 40 years of the iconic wrap dress

Video: YouTube
Image: DVF

Diane von Furstenberg has teamed up with actress Emma Roberts to star in the designer’s new digital campaign

For DVF's 'Journey of a Dress', the iconic designer sent her iconic chain link wrap dress to Emma Roberts – as well as other fashion influencers around the globe – with each of their 'journey's' with the dress documented via social media outlets. A monthly webisode series will also be on the brand's website and YouTube channel.

In Roberts' video, the American actress strolls down the beach in Malibu, California, while speaking about the timeless quality of a DVF wrap dress.

"I am honored to be an influencer for DVF's "journey of the dress" to commemorate the 40th anniversary of Diane's iconic wrap dress," said Roberts. "Diane has always been a huge influence in my own personal style and has been a trail blazer for women everywhere.  The fact that her iconic style is still more relevant than ever in film, television and culture makes this an exciting moment to be a part of this celebratory event."