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Google teams up with Diane von Furstenberg and Net-a-Porter

Google teams up with Diane von Furstenberg and Net-a-Porter

Stylish shades


Image: WWD

Wearable technology is about to get a luxury injection, as Diane von Furstenberg and Net-a-Porter pair up with tech giant Google for its 'Glass' products

The Diane von Furstenberg company — which helped launch Glass in 2012 — has created a unique series of frames to accommodate the technology with its eyewear licensee, Marchon.

'DVF Made for Glass', will feature new optical frames available in five colours, as well as two sunglass silhouettes that each come in four colourways. The collection will go on sale from June 23 at the Google Glass site and Net-a-Porter.com.

"It brings multitasking to another level because it actually does not block your sight at all," Diane von Furstenberg herself told a source, adding that, "You can be driving and watching a movie. "(I know) I probably shouldn't say that. The point is that you can be filming things while you're doing them."

DVF, NAP and Google story

Natalie Massenet, founder and executive chairman of the Net-a-Porter Group, also sees a big potential for the wearables. 

Net-a-Porter will be the first website to stock Glass and sell a $1,700 pre-packaged bundle that includes Glass, a DVF optical frame, a sunglass style, a mono earbud and a case. The arrangement is an extension of the Google Glass Explorer program, which is carefully being introduced to the broader public.

Massenet — who has been a part of Google's Explorer program since last year — believes Glass will "absolutely" become a mainstream and must-have product. 

"The fact that it's glasswear and technology is something that we see as eminently commercial," Massenet said.   

DVF, NAP and Google story

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