First look: Dunhill's second campaign shot by Annie Leibovitz

First look: Dunhill's second campaign shot by Annie Leibovitz

Spring/Summer 15

British label Dunhill has tapped famed photographer Annie Leibovitz once again to shoot its ad campaign for a second season...

For Spring/Summer 15, Annie Leibovitz created a series of images that take its cues from "the notion of escape," according to the label. The new campaign images, which will break in the January and February issues of men's style titles, feature three models – Louis Eliot, Andrew Cooper and Alex Blamire – all of whom, represent "the British establishment and distinct characteristics of the Dunhill man." said Dunhill.

The dapper men were shoot at an English country house, with Eliot, the son of the Earl of St. Germans, and Blamire both musicians, while Cooper is an actor and entrepreneur. 

Characterising British dressing, Leibovitz worked in collaboration with Dunhill's creative director John Ray on the campaign, while the art direction was done by Ronnie Cooke Newhouse of House+Holme. "This notion of insouciance, combined with the freedom that comes with being a visiting guest at a friend's private residence, intrigued me and informed the overriding message of escape for this collection," Ray stated.

Dunhill new campaign