Dover Street Market store is moving to new London address
From Mayfair to the West End...
Retail revolutionary Dover Street Market (DSM) is uprooting from its namesake London location and moving to a new home in the heart of the West End. The new site of DSM, the retail arm of Comme des Garçons, will be the 1911 purpose built former Burberry headquarters, which housed the flagship store until 2007.
Now part of Sir Alan Sugar’s portfolio the building is undergoing extensive internal refurbishments ready for its new retail tenants, the exterior of the building will remain unchanged due to historical listing laws in the city.
The announcement is bound to leave London’s major luxury players flustered – not least Victoria Beckham who opened her first worldwide store across the road from DSM two months ago in a seemingly strategic move. DSM has attracted an eclectic mix of devotees and shoppers who visit for meticulous selection of luxury fashion collections as much as the offbeat and unique retail space, which is derelict by design.
The mainstream central London location wouldn’t be surprising for most established luxury retailers but for Comme des Garçons, who has a history of daring to open in unusual and often unchartered locations, the move has come as a surprise. A year ago, New York retailers were baffled by the opening of New York Dover Street Market in a former school located in a retail blackspot among the Indian restaurants at Murray Hill.
All that remains is to wait patiently until the inevitably exciting new store interiors are revealed...
Dover Street Market's current location
Dover Street Market's new location – coming soon